Mudd Club Revisited

The mountain came to Mohammed yesterday when the Hudson ArtsWalk overflowed its banks and poured into Chatham village, two hours upstate.  Along with visual arts, this year there is a literary stream to the festivities, co-curated by Chad Weckler (who founded an incipient version last year) and author Dave King (The Ha-Ha).  Venues included the Hudson Opera House, Chatham Public Library, and Cadys Hall at 13 Main Street in Chatham, a gorgeous upstairs space donated by the Sean Kelly Gallery in New York (which recently scored New York representation of Kehinde Wiley from recently departed Jeffrey Deitch – thus the brown-wrapped works by Los Angeles painters Los Carpinteros stacked along one wall).

Poet and editor of Fence Magazine and Fence Books Rebecca Wolff read from her first novel, The Beginners; Paul Lafarge read insouciantly from his novel about deconstructivist/reconstructivist architect of Paris Baron Haussmann, holding back “out of superstition” his work in progress about “a little town like this one on the other side of the river.”  So it was gratifying when, later in the evening, two more writers read from works in progress.  Susan Orlean, author of one of the perfect books of the last century (The Orchid Thief), according to M.C. Dave King, read from the manuscript of her inquiry into the life of Rin Tin Tin – due at her publishers October 15, but for which she had negotiated a slight extension, allowing her to stand in our midst.  She is an intellectually precise and detail-oriented, awe-inspiring writer, but Rin Tin Tin, a dog born a hundred years ago, seemed a bit calculated beside Richard Boch, reading from his memoir in progress of the Mudd Club.

Richie was the original door man, and despite his will at the time to both “stand out and fade out,” thirty years has not dimmed his memory.  Boch says the Mudd Club was not about money, at least not in the early days, in 1978.  One of the founders, Diego Cortez (legendary curator of 1981’s New York, New Wave), called it “an art thing,” in order to convince building owner painter Ross Bleckner to OK the space for their use.  “Changes were coming,” Boch noted, “for Ross more than anyone.”  Boch calls this meeting of the downtown art crowd and the incubating punk scene a “living, breathing, 5,000 square foot work of art,” and said that at the time, he realized, “this is the New York that I live here for.”  He talked about some of the denizens of the Mudd Club, at 77 White Street, being “like ghosts,” while some were Marianne Faithful, descending from a limo with her entourage and a white-jacketed disk in hand, which she gave to the DJ – and everyone caught their breath, listening for the first time to “Broken English.”  Boch thrilled with his description of “an average night at the door, and some breakfast for dinner.”

Still searching for the right title, Richie is 60,000 words into his story – up to 1980, he says – and will be attending the Mudd Club reunion October 28 at The Delancey, on Delancey Street, where many bands, including the Bush Tetras, are set to play.  “I think it will make a nice ending for the book,” he said.

Patti Smith: May Day

Patti Smith, talking at Cooper Union on May Day 2010, advises young New York artists — Part II.

Patti Smith’s answers took on an intensified quality when the floor was opened to questions.  Asked by an audience member what music she listens to, Smith said, “I listen to opera, really.  I listen to my son and daughter.  A lot of young kids give me their CDs – I’m just happy to see it prevail.  They’re the people I invest my love in.”  When asked why she left rock and roll to marry Fred “Sonic” Smith of the MC-5 and become a “midwestern housewife,” she answered that, at the time, she felt she had accomplished the mission she’d carved out for herself in rock and roll: “Wake the people up; create space for the new guard!”

Perhaps the most remarkable quality Patti Smith projects is intimacy, and a no-nonsense authenticity: no doubt, she rolls her socks the same way off stage as on.  She commented on loving to see how human beings toil, and gave as an example her current book obsession, Roberto Bolano’s 2666.  As for her favorite book of all time, Smith said, “Songs of Innocence [Blake].  My mother gave it to me when I was a child.”  She says her goal in life is to “give to the children of the future one wonderful book that they will love as much as I loved Pinnochio.”

She offered heartfelt advice to young artists gathered to hear her experience, both musicians (“If a big corporation or a label won’t put out your record, take it out to the street”) and writers (“I write every day, even if it’s only two words.  The mind, the heart and the imagination are all muscles, and must be exercised.  After awhile, your body craves it. And buy yourself a nice pen and notebook!”).  Patti Smith also noted that, for her, the nine-to-five job was the really painful situation, and admitted that, while she and Mapplethorpe were happy in their starving artist days, it would be almost impossible to do now what they did in Just Kids, “because of how New York has changed.  New York has closed itself off to the young.  My advice is…find a new city.”

Martha Stewart: Omnimediavore

How Martha Stewart uses multiple media streams to grow and manage her business

Martha Stewart’s seminal text Entertaining was published in 1982.  Today she has close to 2 million followers on @marthastewart, her Twitter feed.  Interviewed during Twtrcon at the New York Hilton by David Pogue of the New York Times, Stewart’s reply to his initial greeting “How you doing, Martha?” was “Life is very interesting, business is very challenging and the country needs help.”

An intense presence, merely sitting in a chair onstage, Stewart’s voice is low, musical, and her hair is even more blond and fabulous in person than on her magazine covers.  Pogue portrayed her as not just a polite host at her own party; rather, deeply interested in knowing all about everyone.   The inquisitive Stewart says it’s hard to sleep at night.

Stewart confirmed that yes, she really is Martha Stewart on Twitter, and she doesn’t believe in “ghosts,” that is, someone posting in her name.   “To fake it,” she says, “Isn’t really making use of the medium.”  If she can’t get a signal or is otherwise indisposed, as happened on her recent trip to Turkey, she’ll phone in her 140 characters and have her tech guy type it in.  She frequently apologizes for the typos that are all her own, and blames them on the dark little window in her handheld device.  “Now I have my iPad, which gives off so much light.  I took a picture of all the iPads illuminated in a darkened room.  iPad changes the game,” she said.

Martha Stewart limits herself to five minutes a day on Twitter.  Why?  Well, she said wryly, it’s a little addictive.  At five minutes a day, she amassed nearly two million followers in 5 months, whereas, Stewart pointed out, it took her almost two years to reach 1,000,000 subscribers to her magazine, Living.

Besides her 5 minutes a day on Twitter, Stewart publishes a photo blog every day, with 20 to 70 photos.  “Puff Daddy, on the other hand, is up 24 hours a day,” she quipped.  “You should check him out.”  She also revealed that Twitter-meister Ashton Kutcher is an investor in Twitter.

Stewart noted that there are 75-100 tweets (or as the New York Times insists, “Twitter posts”) a second, worldwide.  There are 500 million users on Facebook; by Christmas 2011, Facebook will have 1 billion users, or 1/6 the world’s population (a runaway success Stewart attributes to a “single-minded individual”).  In short, Stewart says, “Everybody has learned to use their thumbs.  You have to be where your customers need and want you.”

Twitter has distinct business advantages as a medium.  Interviewer David Pogue pointed out that it removes barriers, and Martha Stewart added that it also removes the factor of time, providing instant contact and dialogue.  “I use it as a communication tool,” Stewart said.  “I try to have a dialogue; it’s very important.  Our readers, viewers, Internet users are the most important part of our company.  Rule #1: The customer is always right.  Rule #2: See Rule #1.”

Stewart also uses Twitter as a research tool.  “Twitter gets me a lot of interesting facts.  I can do a survey instantaneously, and it’s accurate, informative and to the point.”  A frequent traveler, Stewart polls her followers to find out what sights and experiences at her destination are not to be missed.

Stewart made the point during her interview that there’s not a lot of overlap between the various media through which she publishes; for example, there’s not much crossover between the millions of Living readers and her millions of Twitter followers.  Stewart is becoming adept at cross-pollinating media, recently talking about the July issue of Living on Twitter, and, as a result, pumping newsstand sales and new subscribers on the print side of her business.

Stewart commented that the combination of Twitter and a blog is very useful in developing a business, and cited as a prime example — her dogs.  Stewart currently has 8 blogs under her umbrella, one of them being her dogs’ blog.  “They post every single day,” she added.  Purina took note, and now Stewart is developing a line of pet equipment with Purina for PetSmart.

Based on an informal Twitter survey, Stewart found that people are using Twitter to “touch celebrity,” out of curiosity and for some news.  “If there’s a very vibrant community,” Stewart asked, “Why not use it?  We’re trying out FourSquare now.  If it’s there, try it: that’s my motto.”